YouTube star MrBeast said he spends up to $8 million a month on making elaborate videos and promoting his food businesses




A picture of MrBeast sitting in a pile of cash.
A picture of MrBeast sitting in a pile of cash.  
  • YouTube star MrBeast said he spends between 7 and 8 million dollars a month on his businesses.

  • MrBeast, whose real name is Jimmy Donaldson, is one of the highest-paid creators on the platform.

  • He said he produces his high-budget videos by reinvesting all the income from YouTube ad revenue.

America's biggest YouTuber MrBeast said he spends between seven and eight million dollars a month on producing content across his YouTube channels and promoting his businesses

The YouTuber, whose real name is Jimmy Donaldson, has 105 million subscribers on his main channel, and has become known for posting elaborate high-budget videos involving large sets and cash giveaways such as recreating the set from "Willy Wonka and the Chocolate Factory" for fans to take part in a series of challenges to win $500,000.

On a September 27 episode of "The Iced Coffee Hour" podcast, host Graham Stephan asked Donaldson for a breakdown of his monthly spending on his main channel, as well as on the various secondary channels that he runs.

Donaldson told Stephan that he spends roughly $200,000 a month on both his "Beast Reacts" and "MrBeast Gaming" channels, and roughly three to four million dollars on his main channel.

Across all of his YouTube channels and including marketing for a line of chocolate products and burger restaurant chain that he owns, Donaldson said he spends between seven and eight million dollars per month.

Donaldson said his spending is managed by an accounting team, who approve his spending plans for each new video.

"I walk in and I go, I want to give 100 people $100,000, and they go, 'you're crazy,'" Donaldson said.

The YouTuber explained that he is able to spend so much money on videos by "reinvesting" income generated from ad revenue and views on his existing videos, adding that he's not concerned about his own financial future.

"The videos get views even if I don't upload, so if I really wanted to, I could just live off of the money that the views made," he said.

Donaldson is one of the highest-paid creators on YouTube, having earned an estimated $24 million according to a 2020 Forbes report. Alongside his primary channel, he runs a number of smaller channels for alternative content, such as "Beast Reacts," "MrBeast Gaming," and "Beast Philanthropy," which have 58 million cumulative subscribers.

He previously told The Verge in 2018 that he reinvests "every dollar" made from YouTube into new content. "Youtube just pays better than you think," he said.

For more stories like this, check out coverage from Insider's Digital Culture team here.

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