9 email and DM templates that influencers use to reach out to brands for paid partnerships




Tori Dunlap.Tori Dunlap
Tori Dunlap.Tori Dunlap  
  • Many influencers land paid partnerships by reaching out directly to brands.

  • Some slide into a company's DMs on Instagram or TikTok, while others email the influencer team.

  • Several influencers on YouTube, Instagram, and TikTok shared the exact templates they use.

For many influencers, brand collaborations are one of the main ways to earn income, especially for those who work full-time as content creators.

Making the first move by DMing or emailing a brand is usually the best way to get in touch for a potential collab, according to several influencers that Insider previously spoke with.

Some influencers, like Jalyn Baiden, focus their outreach efforts on a specific social-media platform, like Instagram. Baiden left her day job in digital marketing last year to pursue content creation more seriously, and now has almost 6,000 Instagram followers. Her Instagram template that she used to successfully pitch brands has helped her earn enough to sustain her lifestyle in Virginia.

"So far, I've made 40% of my old salary in the last four months," Baiden previously told Insider. "It's crazy to even say that out loud."

Take a look at the exact template she's used to get paid deals and earn five figures this year

Meanwhile, influencer London Lazerson, who has 9.1 million TikTok followers, uses one of two LinkedIn templates he's perfected to reach out to brands. The strategy has earned him six figures in 2021.

Read the LinkedIn templates he uses to get in touch with CEOs for brand deals

Although social media is a powerful tool to get in touch with brands directly, some influencers, like Gigi Kovach, who has 12,800 Instagram followers, prefer to focus their efforts on email outreach. Kovach has a "pitch bank" of email templates, and chooses one depending on the company, product, or experience. Each template has a clear indication of her rates and what goes into that amount, so that brands know what they're paying for.

"It's not just some arbitrary, 'you owe me $500,' it's a breakdown of everything that they're getting in return for that $500," she previously told Insider.

Here is a recent template she used to successfully pitch a brand over email

Insider spoke to nine influencers who shared their exact DM and email templates used to land brand collaborations.

Email templates influencers use to pitch brands:

  • Jack Betts, an influencer with around 5,300 Instagram followers. He shared the email template that he also includes a resume in.

  • Julie Tecson, an influencer with around 7,100 Instagram followers. She has different email templates for different purposes.

  • Gigi Kovach, an influencer with around 12,800 Instagram followers. She uses this email template to pitch brands.

  • Emma Cortes, an influencer with around 51,200 Instagram followers. Here is the email template she used to start landing paid collabs.

DM templates influencers use to pitch brands: 

  • Jayln Baiden, an influencer with around 5,700 Instagram followers. Here is a DM template she recommends using to catch a brand's attention.

  • Lillian Zhang, an influencer with around 22,300 TikTok followers. Here's the DM she used to land her first paid brand collaboration.

  • Ashley Jones, an influencer with around 58,700 Instagram followers. She shares advice on the best way to DM a brand on Instagram.

  • Tori Dunlap, an  influencer with around 2.3 million TikTok followers. She shared 2 templates she uses to pitch brands on Instagram.

  • London Lazerson, an influencer with around 9.1 million followers on TikTok. He shared two examples of DMs he sends to brands.

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