Twitter says it inadvertently ran ads on profiles containing CSAM


Twitter is still having trouble curbing the spread of CSAM (child sexual abuse material). Insider has learned (subscription required) that Twitter inadvertently ran ads on profiles either selling or soliciting CSAM. In an email to marketers, the social network said it had suspended all ads on profiles, updated its detection systems, banned accounts that broke its rules and launched an investigation. Reuters notes Coca-Cola, Disney and NBCUniversal were some of the brands whose ads appeared next to the offending content.

Existing technology had already blocked over 91 percent of accounts like these, Twitter said. In its most recent transparency report, the company said it took action against 31 percent more CSAM-related accounts in the second half of 2021.

A Twitter spokesperson confirmed the incident and investigation in a statement. On top of existing work to catch CSAM, the company said it was ensuring it had the "right models, processes and products" to protect both advertisers and users.

The news is ill-timed for Twitter. It comes just weeks after The Verge reported that Twitter ditched efforts to build an OnlyFans clone over concerns it couldn't effectively catch CSAM and other forms of sexual abuse. It's also emerging as the social media continues to fight with Elon Musk over the fate of his potentially cancelled $44 billion acquisition. Musk has focused most of his objections on alleged misreporting of fake account data.

There's been an immediate financial impact as well. Reuters added that big names like Dyson and Mazda had either frozen their marketing campaigns or pulled ads from some areas on Twitter. More might be coming - Coca-Cola and Disney both said they considered the activity unacceptable, while NBCUniversal told Twitter to remove ads that ran against CSAM.


More Related News

GOP Officials Said Twitter
GOP Officials Said Twitter's Hunter Biden Ban Wasn't Corrupt

Photo Illustration by Thomas Levinson/The Daily Beast/Getty/FECPay Dirt is a weekly foray into the pigpen of political funding. Subscribe here to get it in...

The strange backstory of Twitter, Hunter Biden and Elon Musk
The strange backstory of Twitter, Hunter Biden and Elon Musk's latest stunt

Why Twitter was saving its Hunter Biden files - and why Musk's promised revelations haven't come out faster.

Musk's bankers mull new Tesla margin loans to slash Twitter debt - Bloomberg News
  • US
  • 2022-12-08 04:21:31Z

The margin loans are one of the options that the Morgan Stanley-led bank group and Musk's advisers have discussed to ease the $13 billion debt Twitter took...

Elon Musk turns Twitter into
Elon Musk turns Twitter into 'hotel' for staff

One photo shows a double room with wardrobe and slippers, as Elon Musk seeks to instil a "hardcore" work culture.

Elon Musk
Elon Musk's Bankers Consider Tesla Margin Loans to Cut Risky Twitter Debt

(Bloomberg) -- Elon Musk's bankers are considering providing the billionaire with new margin loans backed by Tesla Inc. stock to replace some of the high...

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply


Top News: Economy