Twitter's Crackdown on Fake Accounts Will Make You Look Less Popular




Twitter
Twitter's Crackdown on Fake Accounts Will Make You Look Less Popular  

Twitterati, get ready for your digital ego to be bruised.

The social-media company warned on Wednesday that its crackdown on fake accounts means users will have fewer followers.

When Twitter Inc. detects sudden changes in behavior, like spammy tweeting patterns or sharing of misleading web links, it contacts the owner to confirm control of the account. If the owner doesn't respond and reset their password, Twitter locks the account. This week, the company said it will remove these from profiles, reducing the number of followers users have.

"Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop," Vijaya Gadde, Twitter's head of legal, policy, trust and safety, wrote in a blog. "Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate."

The company recently said it's identifying almost 10 million dubious accounts a week and is putting all accounts through a security check. The stock slumped earlier this week on concern the crackdown would dent user growth. While it excludes spam accounts in reported user data, Twitter noted early this year that monthly active user numbers would be "negatively impacted" by efforts to expunge fake accounts.

Removing locked accounts from follower counts won't impact Twitter's monthly or daily active user metrics, the company said on Wednesday.

"Our digital ecosystem is being polluted by a growing number of fake user accounts, so Twitter's commitment to cleaning up the digital space should be welcomed wholeheartedly by everyone, from users of the platforms, to creators and advertisers," Unilever Chief Marketing Officer Keith Weed wrote in an email to Bloomberg. "People having an artificially-inflated follower count made up of bots and redundant accounts is at best deceiving and at worst, fraud."

Unilever was among the major companies that threatened in February to pull advertising from social-media services, including Twitter, because of a rise in hate speech, abusive content and fake news. Bloomberg LP produces TicToc, a global breaking news network on Twitter.

Read Twitter's Crackdown on Fake Accounts Will Make You Look Less Popular on bloomberg.com

COMMENTS

More Related News

Philadelphia Flyers Get New Mascot, And Twitter Users Say 'What The Puck?'
Philadelphia Flyers Get New Mascot, And Twitter Users Say 'What The Puck?'

The Philadelphia Flyers hockey team has a new mascot, but its bizarre

Ian Rapoport: NFL defends roughing the passer call called on Green Bay Packers linebacker Clay Matthews
Ian Rapoport: NFL defends roughing the passer call called on Green Bay Packers linebacker Clay Matthews

NFL Network Insider Ian Rapoport brings the latest information on the roughing the passer penalty called against Packers linebacker Clay Matthews on Sunday.

James Woods Blasts 'Truly Egregious' Twitter For Locking His Account
James Woods Blasts 'Truly Egregious' Twitter For Locking His Account

Outspoken actor James Woods has been locked out of his Twitter account after

Actor James Woods bashes Twitter after getting locked out
Actor James Woods bashes Twitter after getting locked out

MINNEAPOLIS (AP) - Actor James Woods has been locked out of his Twitter account over a tweet he sent out months ago that was found to be in violation of Twitter's rules.

Kanye West Continues to Speak Out Against Social Media Pressure
Kanye West Continues to Speak Out Against Social Media Pressure

Ye is over the stress of likes and comments.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Economy

facebook
Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.