Samsung to Replace Division Chiefs, Reorganize Consumer Business




  • In Business
  • 2021-12-07 03:28:51Z
  • By Bloomberg
 

(Bloomberg) -- Samsung Electronics Co. is combining two of its three business divisions and appointing new leaders to replace its three co-chief executive officers in its biggest management shakeup since 2017.

Most Read from Bloomberg

  • Sand and Soldiers Mix as Troops Move In to Protect Cancun Tourists

  • Even in the Metaverse, Not All Identities Are Created Equal

  • The World's Relentless Demand for Chips Turns Deadly in Malaysia

  • Automating the War on Noise Pollution

  • Meet the New Climate Refugee in Town: Coyotes

The reorganization, decided under the oversight of de-facto leader and Samsung heir Jay Y. Lee, will see the consumer and mobile divisions merged into a newly formed SET Division, to be led by Jong-Hee Han. Promoted from the company's TV research and development team, Han succeeds co-CEOs Dongjin Koh and Hyunsuk Kim, who had respectively led the smartphone and consumer appliances groups. Kyehyun Kyung is stepping in to lead the company's Device Solutions group, which encompasses its key semiconductor business lines such as memory, logic processors and chipmaking for outside customers.

"Today's announcement shows the company keeps its performance-driven culture," said Kyungmook Lee, professor of business management at Seoul National University. "It also shows Jay Y. Lee's willingness to more actively engage in management."

Since he was released from prison in August, Lee has gotten involved in major decisions for the company and recently traveled to the U.S. to conclude and announce plans for a $17 billion plant in Taylor, Texas. He is currently on a trip to the Middle East, where Samsung Electronics and Samsung C&T are participating in multiple projects.

Learn more about Samsung's advanced chipmaking plant in Texas

The consolidation of consumer offerings under one umbrella simplifies the company's operational structure and may help the South Korean electronics giant better compete with U.S. archrival Apple Inc.

"Apple uses one OS for phones, PCs and TVs and its products show seamless integration," professor Lee said. "Samsung's IT products, however, lack such seamless integration between phones and gadgets. The merger between its consumer and mobile divisions, which have until now operated independently, may help fix this issue."

The fact that the merged SET unit will be overseen by someone from home appliances rather than the smartphone business suggests that "the company probably thought the mobile unit needs a lot of improvement and consolidation," said Daiwa Securities analyst SK Kim. Samsung remains the world's biggest smartphone maker with 20.8% market share, according to the latest data from IDC.

As part of the reorganization, Samsung also announced that Hark Kyu Park will be its new chief financial officer, having previously held a post in the Device Solutions team.

Samsung Electronics shares rose after the announcement, though they remain more than 5% down for the year.

(Updates with comment from third paragraph)

Most Read from Bloomberg Businessweek

  • Return-to-Office Chaos Is the Best Thing to Happen to Consultants Since Y2K

  • The Fall of a Russian Cyberexecutive Who Went Against the Kremlin

  • Paige Bueckers, a College Athlete Who's Cashing In

  • The Meme Stock

  • David Baszucki, Roblox's 'Builderman'

©2021 Bloomberg L.P.

COMMENTS

More Related News

Tech Earnings Jitters Mount as Pandemic Darlings Get Crushed
Tech Earnings Jitters Mount as Pandemic Darlings Get Crushed

(Bloomberg) -- The trouble in megacap tech is showing no signs of stopping, and earnings from some of the most-prominent names are adding to investor's list ...

Netflix Shares Sink Most Since 2012 in Flurry of Downgrades
Netflix Shares Sink Most Since 2012 in Flurry of Downgrades

(Bloomberg) -- Netflix Inc. tumbled by the most since July 2012 as analysts downgraded the streaming giant after it gave an outlook for subscriber additions ...

The Case for
The Case for 'Digital Gold' Unravels as Bitcoin's Plunge Deepens

(Bloomberg) -- The argument Bitcoin is a form of "digital gold" is falling apart.Most Read from BloombergJeremy Grantham Doubles Down on Crash Call, Says...

Trucking and Heating Costs to Rise as Diesel Fuel Hits a Seven-Year High
Trucking and Heating Costs to Rise as Diesel Fuel Hits a Seven-Year High

(Bloomberg) -- Trucking goods across the U.S. is getting more costly as retail diesel prices rise to a seven-year high.Most Read from BloombergJeremy...

Here are all the best Samsung deals to shop on Galaxy phones, TVs and appliances
Here are all the best Samsung deals to shop on Galaxy phones, TVs and appliances

Whether you want to upgrade your home appliances or invest in a new smartphone, these epic Samsung deals will save you money.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Business