REFILE-Amazon's new beauty store for professionals poses threat to beauty retailers

(Corrects typo in headline)

June 24 (Reuters) - Inc on Monday unveiled its online professional beauty store to sell supplies to licensed professional stylists, barbers and estheticians, weighing on shares of other beauty retailers.

It would sell a wide range of brands from Wella Color Charm and RUSK to OPI Professional, and other supplies typically found in salons and spas, Amazon said in a blog post

Following Amazon's announcement, shares of beauty retailers Ulta Beauty Inc fell about 3% and those of Sally Beauty Holdings plummeted 9%.

Stylists can now find almost everything they need to run their business in a single store at low prices, with fast, free shipping in one to two days on eligible orders with Business Prime, Amazon said.

"Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what's important: their customers," said Steve Kann, director of customer driven experience, Amazon business.

Amazon said the buyers would need a state-issued cosmetology, barber, or esthetician license to purchase products.

The company started in the 1990s as a bookseller and now has its footprints in sectors from cloud computing to groceries. (Reporting by Vibhuti Sharma in Bengaluru; Editing by Shinjini Ganguli)


More Related News

Orlando Passes On Amazon
Orlando Passes On Amazon's Facial Recognition Software

As the debate about Amazon's facial recognition software continues to heat up, another city has told the tech-giant thanks but no thanks. O-Town As reported by The Orlando Weekly, Amazon was in the second pilot phase of testing a new software program Rekognition in Orlando, Florida. Starting in October of last year, the software was used with a number of camera downtown, at a community center and several at the police station. The idea was that Rekognition would automatically identify and track suspects in real-time using facial recognition algorithms. This would, in theory, help the police track suspects. It didn't work out that way, though. Buggin' Out Ultimately, it seems that...

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply


Top News: Latin America

Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.