Conservatives are publicly destroying their Keurig coffee makers in response to the company's decision to pull its advertisements from Sean Hannity's television and radio programs.
At least five companies, including Keurig, have said they will no longer advertise their products on Hannity's shows following the host's coverage of Roy Moore. The Alabama GOP Senate candidate has been accused of sexual misconduct with several teens, including a 14-year-old girl, The Washington Post reported.
The angry videos, shared thousands of times, featured hashtags like #BoycottKeurig and #KeurigSmashChallenge.
Hannity retweeted some of the Keurig destruction videos on Sunday and hinted that he was purchasing 500 coffee makers of an unnamed brand "to give away" to those who made such clips.
Many responded to the trend with a mixture of indifference or support: