As Paramore skyrocketed to pop-punk stardom in the late 2000s and early 2010s, lead singer Hayley Williams became just as famous for her ever-changing but always-bold hair colors as her incredible vocal range. As far as celebrity beauty brands go, it only made sense that she would launch GoodDyeYoung, a collection of cruelty-free hair-color formulas. And now, it's about to become the latest hair brand on Sephora's digital shelves.
On Friday, she took to Twitter to make the awesome announcement: "listen, i know im emotional every day but I AM EMOTIONAL today. get @gooddyeyoung on Sephora.com starting 10/2 - tell your friends!" It reiterates the brand's tweet she retweeted, which said, "#HeyLetsBeFriends with @Sephora! Starting 10/2, you can get all your fave Good Dye Young products on sephora.com including #PoserPaste hair makeup and our Semi-Permanent hair color," followed by heart emojis in every color, of course.
Poser Paste is a "hair makeup" that washes out with shampoo and comes in eight colors, including four shades that launched last week: Rock Lobster, Kowabunga, Narwhal, and PPL Eater. "We want people to have the chance to be creative with their look," Williams told Allure about the brushable, temporary formulas when they launched last year. They'll be hitting Sephora's site on Tuesday, along with the brand's Semi-Permanent Hair Color, which comes in 10 shades. Both products go for $18 each.
Ironically, since GoodDyeYoung launched in 2016, Williams's hair has been blonde. She went platinum with the help of the brand's cofounder and creative director, Brian O'Connor, two years ago, and just two weeks ago, she switched to a sandy blonde. Williams took to Instagram to show off her most recent shade and explain her hair-color choices, saying in the caption, "havent totally recognized myself in the mirror the last couple days but weirdly i've felt more like myself on the inside ???? haven't felt that since @colormebrian bleached my hair 2 summers ago. hair alllways says something about a person... and hair usually means a lot more to a person than you think. for a million different reasons. when @colormebrian turned my hair white 2 summers ago, it was because i desperately needed to show myself that i didnt have to live up to neon expectations. i needed a blank canvas, to learn myself and express the bleakness i was feeling at the time. lately, i'd been feeling like it was time for change again. this time i wanted to do something i'd never done before. my 'natural' color."
But, as she explained in a recent interview with Evening Standard, it may not be long before she experiments with one of her own semi-permanent GoodDyeYoung colors soon. "My hair is blonde today," she said, "but nothing in life is final, and I love that about hair too."
Time for some fun hair-color inspo:
Now check out 100 years of hair color: