NRA Is Pulling In Big Bucks After The Parkland Mass Shooting





The National Rifle Association has launched a heated offensive in the weeks since the Feb. 14 massacre at Marjory Stoneman Douglas High School in Parkland, Florida. Warning of the "freedom-hating left" impinging on Americans' "fundamental rights" and spreading conspiracy theories about teenagers who survived the mass shooting, the gun group ramped up efforts to raise money, recruit members and drum up support for its agenda.

The strategy appears to be working.

Donations to the group spiked in the aftermath of the school shooting, in which a former student armed with an assault-style rifle killed 17 people. According to the nonpartisan Center for Responsive Politics, the NRA received "twice as much money from nearly five times as many donors" in the week after the shooting, compared with the week before.

Donations to the NRA's Political Victory Fund, which contributes money to political campaigns for NRA-friendly candidates, tripled in February from the month earlier, reported CNN.

The Center for Responsive Politics noted it's unclear what caused the surge. It said factors may have included the NRA's recent outreach efforts and comments by President Donald Trump after the shooting suggesting he may take a tougher stance on gun control (Trump later flip-flopped on the issue).

The Chicago Tribune reported last week that the NRA "aggressively increased" its advertising on Facebook in the weeks after the Parkland attack. The paper, citing data from tech company Pathmatics, reported that the NRA's average daily spending on Facebook advertising had been $11,300 in the 24 days before the shooting. The group paused its ads in the four days immediately after the slaughter, but then r esumed advertising ― increasing average daily spending on Facebook ads to $47,300 in the succeeding 24 days.

NRA social media pages have boosted membership and donation-drive messages since Parkland. On Saturday ― hours before the March For Our Lives in Washington, organized by Stoneman Douglas survivors ― an NRA post on Facebook urged people to join the group to "stand and fight for our kids' safety."

"Today's protests aren't spontaneous," the NRA wrote on Facebook, referring to the hundreds of thousands of demonstrators demanding gun reforms. "Gun-hating billionaires and Hollywood elites are manipulating and exploiting children as part of their plan to DESTROY the Second Amendment and strip us of our right to defend ourselves and our loved ones."

The post directed people to the NRA website, which urged them to "join NRA's March for Freedom." Visitors were given an option to pay for a membership.

In the six weeks prior to Parkland, the NRA posted just one message about donations or membership on its Facebook page. In the six weeks since, it has published 11 such posts.

Recent posts strike a similar tone. "The freedom-hating left wants to take away your fundamental right to self-defense," read one from mid-March, boasting an "EXCLUSIVE RENEWAL OFFER" for existing NRA members.

"Never in our lives have we seen more dangerous and reckless attacks from those who despise our freedoms," said another, promising a "FREE gift" for those who renewed their membership. "We need YOU fighting with us more than ever!"

The regular price of a one-year NRA membership is $40. According to a 2015 report by the nonprofit A-Mark Foundation, about half of NRA's total revenue comes from membership dues.

It's unclear how many new members have joined the NRA or renewed their membership since the Parkland attack.

The NRA didn't immediately respond to HuffPost's request for comment.

COMMENTS

More Related News

Apple boss Tim Cook attacks
Apple boss Tim Cook attacks 'shadow economy' of data in call for new privacy law

Apple's chief executive Tim Cook has called for the US to introduce a national privacy law, attacking a "shadow economy" in which people's personal data is bought and sold without their knowledge. Mr Cook said companies should have to collect as little data as possible and make it easy for people to delete the information that is held about them. It is the latest attempt from Apple to position itself as the steward of consumers' privacy, and to draw a line between itself and companies such as Facebook and Google. Mr Cook said that people need to "win back their right to privacy" and that companies that sell data should have to register with the Federal Trade Commission, the US consumer...

Shooting victim who became doctor takes aim at US gun violence
Shooting victim who became doctor takes aim at US gun violence

At age 17, Joseph Sakran was shot in the throat after a high school football game -- a life-threatening injury that set him on the path to becoming a doctor. Now a trauma surgeon who fights to save shooting victims on the operating table, Sakran says gun violence in America is a health crisis that medical professionals can and should help address.

American killed in Kenya attack was 9/11 survivor
American killed in Kenya attack was 9/11 survivor

The American man who was among the 21 people killed in an attack on a luxury hotel complex in the Kenyan capital Nairobi was a consultant who survived the 9/11 attacks, and specialized in emerging economies. Authorities did not formally name Jason Spindler as one of the victims, but his mother Sarah and brother Jonathan confirmed his death on Facebook and to several US media outlets. "It's with a heavy heart that I have to report that my brother, Jason Spindler, passed this morning during a terror attack in Nairobi," Jonathan wrote on Facebook, in comments visible only to his friends.

Three quarters of Facebook users unaware of how much it knows about them
Three quarters of Facebook users unaware of how much it knows about them

Most Facebook users don't realise how much Facebook knows about them and are uncomfortable with it when they find out, research suggests. A study by the Pew Research Centre in Washington DC found that 74 per cent of American users did not know about a key privacy page which shows them how Facebook has categorised them based on their data. When shown this information, 51 per cent of those surveyed said they were "not very comfortable" or "not comfortable at all" with its existence. The research casts doubt on how well Facebook is fulfilling its self-declared "privacy principles", which include "helping people understand how their data is used" and...

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Latin America

facebook
Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.