Lord & Taylor will start selling on Walmart.com




Lord & Taylor will start selling on Walmart.com
Lord & Taylor will start selling on Walmart.com  

Wal-Mart and Hudson's Bay-owned department store Lord & Taylor just announced an interesting partnership - Lord & Taylor will start selling its catalogue of high-end fashion merchandise on Walmart.com this Spring.

Of course this deal doesn't mean that you'll see designer pants on the same page as $19.97 Wranglers. Instead, Lord & Taylor will have its own "flagship store" on Walmart.com - which essentially will be a section on Wal-Mart's website dedicated to goods sold by Lord & Taylor.

For Wal-Mart, this partnership is a way to drive traffic from customers looking for high-end items, that otherwise may not be shopping on Walmart.com.

And for Lord & Taylor the deal is also about traffic - department stores are struggling, and opening a store on Walmart.com will give them a bunch of new eyeballs (and potential shoppers) they otherwise wouldn't have gotten. It's almost like the modern day version of renting retail space on 5th Avenue in NYC. Lord & Taylor will keep their existing ecommerce site at lordandtaylor.com, so this new store is really just to attract new customers that wouldn't otherwise shop with them online.

High-end fashion has been a category notorious for being hard to sell online, especially as expensive brands have been reluctant to let sites like Amazon and Wal-Mart carry their items. Of course this doesn't mean the ecommerce giants aren't trying - Amazon just launched Prime Wardrobe and Wal-Mart recently bought fashion sites Bonobos and ModCloth.

So this digital store within a store approach is interesting, and could be the best way for for high-end fashion retailers to take advantage of the online traffic and sales being generated by sites like Amazon, without sacrificing their own brand by just listing their items in a sea of millions of alternatives.

If the deal proves to be successful look to see a lot of copycats doing the same thing - because there's certainly no shortage of department stores and brick and mortar retailers struggling for sales today.

COMMENTS

More Related News

One Year After Amazon Bought Whole Foods, Who
One Year After Amazon Bought Whole Foods, Who's Winning the Grocery War?

Amazon AMZN might have forever changed the grocery industry exactly one year ago when the e-commerce giant bought Whole Foods for roughly $14 billion on June 16, 2017. Today, grocery delivery is commonplace across the entire industry. Nielsen NLSN and the Food Marketing Institute released their second-ever "Digitally Engaged Food Shopper" study earlier this year, which stated that within the next five to seven years 70% of consumers will do at least some grocery shopping online.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Economy

facebook
Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.