Lady Gaga launches makeup brand on Amazon for Prime Day but some fans aren't thrilled


Lady Gaga fans are excited the pop star has released a makeup line that champions self-expression and diversity. But some aren't please with the platform she chose to sell it through.

Haus Laboratories officially launched Monday, allowing fans to pre-order multi-use color makeup products for cheeks, eyes and lips in six shade families on its website and on Amazon to coincide with Prime Day. Products will ship in September.

Though many fans celebrated the launch, some expressed disappointment that Gaga had opted to partner with Amazon given the company's current battle with employees over working conditions.

Gaga is using the brand to encourage her fans to embrace their own ideas about beauty. In a recent Instagram post about Haus, she recalled "inventing" Lady Gaga when she was a child, watching her mom put on makeup in the mornings.

"I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true," she wrote. "I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way."

Many fans on social media applauded the pop star for using the brand to make a powerful statement.

"Make-up w/a message is what makes this line so inspiring & unique," one fan tweeted. "Bravery is a state of heart & mind, I can't wait to wear this #HAUSLABORATORIES line as a badge of honor."

"About to go broke over #HAUSLaboratories," one fan tweeted with GIF of Gaga applying lipstick on the Met Gala red carpet.

But several fans voiced disdain for the fact that the makeup is being sold through Amazon, especially because it means "supporting amazon on the ONE day we want them not to," as one fan put it.

Workers at an Amazon warehouse in suburban Minneapolis planned a strike and rally on Prime Day in a continuing push to improve pay and working conditions for the facility's heavily East African workforce.

USA TODAY has reached out to Gaga's publicist for comment.

"My love for lady Gaga and makeup is strong but my hate for Amazon is stronger so guess I won't be preordering haus laboratories! #BoycottPrimeDay," one Twitter user wrote.

"I'm glad Lady Gaga partnered with Amazon for her make up collection cuz now I won't waste any of my money on it," another echoed.

"Love when a vocal human rights advocate, advocates for the exploitation of warehouse workers," one fan wrote sarcastically. "Yaaaas Gaga!"

Another argued that "people whining about #HausLaboratories deal with Amazon... can literally choose to buy products on the official website instead."

Contributing: Associated Press

This article originally appeared on USA TODAY: Lady Gaga launches Haus Laboratories on Amazon Prime Day to backlash


More Related News

Brazil's Bolsonaro calls activist Thunberg a 'brat'

Brazil's right-wing President Jair Bolsonaro called Swedish climate change campaigner Greta Thunberg a "brat" on Tuesday after she criticized mounting violence against indigenous people in which two Amazon tribesmen were shot dead three days ago. The teen activist retorted by changed the biographical description on her Twitter account to "Pirralha".

What the tech?! Amazon just slashed the price of an unlocked Samsung Galaxy S10+ by $300-upgrade today and save big
What the tech?! Amazon just slashed the price of an unlocked Samsung Galaxy S10+ by $300-upgrade today and save big

Switch to one of the most sophisticated smartphones on the market for a steal-the Samsung Galaxy S10+ is 30 percent off!

Amazon lawsuit blames Trump for loss of Pentagon cloud contract
Amazon lawsuit blames Trump for loss of Pentagon cloud contract Inc on Monday accused U.S. President Donald Trump of exerting "improper pressure" and bias that led the Department of Defense to award a lucrative $10 billion cloud contract to rival Microsoft Corp . In a complaint filed in the U.S. Court of Federal Claims, Amazon said Trump launched

Amazon says Trump
Amazon says Trump's 'improper pressure' doomed Pentagon bid

Amazon says President Donald Trump's "improper pressure" and behind-the-scenes attacks harmed its chances of winning a $10 billion Pentagon contract. The Pentagon awarded the cloud computing contract to Microsoft in October. Amazon argues in a lawsuit unsealed Monday in the U.S. Court of Federal

AOC, Sanders Say I Told You So, as Amazon, Facebook Come to NYC
AOC, Sanders Say I Told You So, as Amazon, Facebook Come to NYC

(Bloomberg) -- Democratic Representative Alexandria Ocasio-Cortez and Presidential candidate Bernie Sanders are taking a victory lap after Inc. and other technology giants leased millions of square feet of office space in New York City -- without the billions of dollars in government support

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply


Top News: Style