Kevin Durant cares what people think of him. He has gone to devious lengths to combat what has become widespread criticism after he left the Thunder for the Warriors.
Durant, via Ric Bucher of Bleacher Report:
The obvious retort is that Jordan never left the Bulls for an easier path to a championship. That wasn't necessarily Durant's intention - he opened up about what a ring means to him and much more in Bucher's piece - but it's reality. Durant took a shortcut to a title by signing with the Warriors.
But it's also true that social media gives Durant's critics access to him that Jordan's critics never had. Jordan himself admitted it would have been harder for him today.
Durant invites scorn, though. Despite clearly wanting to move on from the Oklahoma City drama on some level, he keeps bringing it up - which I appreciate, because that's true to who he is. He's someone who cares about the Thunder giving his old number to P.J. Dozier. He's someone who can't get past fans who said they cared about him as a person turning on him because he changed jobs. That's authentic Durant, and he's not afraid to reveal it. That approach also fuels his critics.
All Durant can do now is keep being true to himself and playing well, which goes a long way toward silencing detractors.