Jaclyn Hill rose to beauty-influencer fame over the last six years on YouTube. For fans of her makeup tutorials, it's hard to imagine the video website without her bubbly personality and serious skills. After deleting a recent video in response to criticism, however, Hill took to Snapchat to tell followers that she's over YouTube.
"I deleted my video and the reason being, in my video I say that this is a full face of incredible products excluding Morphe, and in the video, I continue to use my brush set, which is obviously with Morphe. And I used the beauty sponge too, that's also Morphe," she said, explaining that commenters called her out for still using Morphe tools in what was supposed to be a Morphe-free video. That criticism, combined with recent drama in the beauty-vlogger community, seems to have pushed Hill into considering quitting YouTube.
"It's not fun, it's not fun anymore. It's not fun for you guys, it's not fun for me," Hill said on Snapchat, in videos captured by Cosmopolitan UK. "I've always said, like, if YouTube isn't fun, I'm not gonna do it. There's other avenues out there for me for income. I'm not going to do something that you guys don't like and something that I don't like. You know what I'm saying? I just don't want to disappoint you guys, that's all."
She goes on to explain that she's been feeling attacked by many of her viewers. "And I just wanna say this, and I hope that this doesn't come across, like, as a victim mentality because that's not where I'm coming from at all," she says. "But as of recently, I feel like I really can't do much without being extremely criticized and looked down upon, and scrutinized. And it just takes away the fun, and the creativity, and the motivation, and the passion to do what I do.
"The beauty community's just up in flames right now. There's a few people like Jeffree Star, that are thriving harder than ever and can do no wrong right now in people's eyes, and other than that I'm just on eggshells," Hill says; Star has apologized for racist comments he's made in the past, and continues to thrive as both a vlogger and makeup brand owner. "I feel like I have to change who I am, to make you guys happy and it's kind of messing with my psyche at this point."
This isn't the first time Hill has taken to Snapchat to vent about YouTube. She prompted concerns that she might be quitting the video platform back in February 2016, but she assured fans she was sticking with it.
Hill has yet to post a similar assurance this time around, but at this point, her YouTube channel is still standing.
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