A new ad starring model Bar Refaeli is being panned as "racist," "ignorant," and "Islamophobic."
Refaeli, 33, shared the campaign video for the Israeli brand Hoodies on her Facebook page on Monday. In it, she starts off standing solemnly wearing a niqab, while a quote that reportedly reads, "Is it Iran here?" (translated from Hebrew) appears on the screen.
She then rips off her veil and shakes her hair loose, revealing brightly-colored athleisure from the company of which she is spokesperson and part-owner, as a song plays with the lyrics, "It's all about freedom, finally breaking the chains, the cost of my freedom…"
The campaign is called "Freedom Is Basic," and according to The Jerusalem Post, will feature other notable Israeli figures such as transgender actress Stav Strashko and reality star Tahounia Rubel.
But the ad drew so many negative comments on social media that, according to BuzzFeed News, the supermodel deleted the spot from Instagram, and Hoodies followed suit with Instagram and Facebook. However, the ad can still be viewed on Refaeli's Facebook page.
On its Instagram page, Hoodies now features a similar ad, starring a man who rips off a hoodie.