Google to debut emails that automatically update




The Google logo is seen at the Young Entrepreneurs fair in Paris
The Google logo is seen at the Young Entrepreneurs fair in Paris  

By Paresh Dave

SAN FRANCISCO (Reuters) - Gmail is about to get dynamic. Alphabet Inc's Google on Tuesday plans to demonstrate a software programming system that would enable emails to feature continuously updating information and greater interactivity.

Users could see automatically updated flight information in a booking confirmation email. They could fill out surveys without leaving a message or review close-up shots of products in a marketing pitch without opening a browser window.

The envisioned changes are an outgrowth of Google's AMP project, or accelerated mobile pages, Aakash Sahney, a product manager overseeing Gmail, said in a blog post Tuesday.

AMP is a set of programming intended to make webpages load faster by stripping out layers of technology.

It has drawn praise from publishers such as Hearst Corp and the Washington Post for making their websites more inviting for users. But some web developers have expressed concern that Google is getting too much say in how the web operates.

Google is pushing forward. The Gmail integration marks the first broader use for AMP. Other email providers can adopt AMP as well, Google announced as it kicks off an AMP-focused conference for software developers in Amsterdam.

The initial version of AMP for email is aimed at bulk senders. A retailer, for example, that sends a weekly sales notice could ensure that recipients see the current price or availability of an item no matter when the email is opened.

Bookmarking service Pinterest, scheduling app Doodle and Priceline Group Inc's Booking.com are testing AMP for email, according to Google.


(Reporting by Paresh Dave; Editing by Cynthia Osterman)

COMMENTS

More Related News

'F--- You!': Press leaks during Google's all-hands meeting enrage insiders and break a cardinal rule at the company (GOOG, GOOGL)

Many Google employees were shocked to learn in real time that one of their own was leaking information to reporters during a company all-hands meeting on Thursday. Google managers and employees have a long tradition of not sharing what is said in all-hands meetings, known as TGIFs, but that changed

A tense internal meeting between Google CEO Sundar Pichai and employees went sideways as execs addressed rumors about the company
A tense internal meeting between Google CEO Sundar Pichai and employees went sideways as execs addressed rumors about the company's China plans (GOOG, GOOGL)

Google CEO Sundar Pichai and cofounder Sergey Brin met with employees during an all-hands meeting on Thursday and discussed reports that Google planned to launch a censored search engine in China. Pichai told staff that the company is not close to launching a search product in China. The meeting grew

Vitalik Buterin, the multi-millionaire founder of Ethereum, says that Google tried to hire him on an intern
Vitalik Buterin, the multi-millionaire founder of Ethereum, says that Google tried to hire him on an intern's salary
  • Tech
  • 2018-08-16 16:25:18Z

Ethereum co-founder Vitalik Buterin tweeted out a photo of what appeared to be a job offer from Google earlier this year. Many speculated that Google was attempting to hire Buterin for a secret cryptocurrency project. In May, the founder of cryptocurrency project Etherum, Vitalik Buterin, asked on

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Economy

facebook
Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.