From Amazon to Skittles, a new survey of the top 20 brands among Gen Z adults shows tech and snack brands reign supreme with the demographic




Drazen_/Getty Images
Drazen_/Getty Images  
  • A new Morning Consult survey revealed the top 20 brands that Gen Z adults love most.

  • Tech reigned supreme, nabbing the top 4 spots, with Apple trailing behind at #20. Food and drink brands were another common favorite.

  • Here are the most popular brands among the age 18 to 25 cohort.

It's no surprise that tech brands are popular with digitally native Gen Z, but new data shows just how much.

A new survey from Morning Consult asked thousands of Gen Z adults (ages 18 to 25), which brands they viewed either "somewhat" or "very" favorably, and the top four slots all went to FAANG companies.

Snack foods and candy were also a hit, capturing several of the top spots.

Here are the top 20 brands most popular with Gen Z adults, in ascending order:

20. Apple: 75.92% of Gen Z adults have a favorable impression

Apple
Apple  

19. Skittles: 76.27% of Gen Z adults have a favorable impression

skittles
skittles  

18. Pixar: 76.61% of Gen Z adults have a favorable impression

Pixar Headquarters
Pixar Headquarters  

17. Capri Sun: 76.64% of Gen Z adults have a favorable impression

Capri Sun in boxes on shelf
Capri Sun in boxes on shelf  

16. Pringles: 76.71% of Gen Z adults have a favorable impression

Cans of Pringles are seen on display in New YorkThomson Reuters
Cans of Pringles are seen on display in New YorkThomson Reuters  

15. Sprite: 77.39% of Gen Z adults have a favorable impression

sprite cans
sprite cans  

14. Dollar Tree: 77.42% of Gen Z adults have a favorable impression

Dollar Tree
Dollar Tree  

13. Cheetos: 77.45% of Gen Z adults have a favorable impression

flamin hot cheetos
flamin hot cheetos  

12. Nike: 78.43% of Gen Z adults have a favorable impression

nike shoes
nike shoes  

11. Gatorade: 78.54% of Gen Z adults have a favorable impression

Publix gatorade
Publix gatorade  

10. Oreo: 78.57% of Gen Z adults have a favorable impression

Oreo
Oreo  

9. Kit Kat: 78.96% of Gen Z adults have a favorable impression

A Kit Kat chocolate bar is pictured in LondonThomson Reuters
A Kit Kat chocolate bar is pictured in LondonThomson Reuters  

8. Doritos: 79.32% of Gen Z adults have a favorable impression

Doritos 13
Doritos 13  

7. Target: 79.66% of Gen Z adults have a favorable impression

Target
Target  

6. Walmart: 79.76% of Gen Z adults have a favorable impression

The Walmart logo is seen outside a Walmart store in Burbank, California on August 15, 2022
The Walmart logo is seen outside a Walmart store in Burbank, California on August 15, 2022  

5. M&M's: 79.81% of Gen Z adults have a favorable impression

M&Ms
M&Ms  

4. Amazon: 80.28% of Gen Z adults have a favorable impression

Amazon boxes
Amazon boxes  

3. Netflix: 82.18% of Gen Z adults have a favorable impression

The Netflix logo is displayed on a smartphone with popcorn and laptop keyboard in the background.
The Netflix logo is displayed on a smartphone with popcorn and laptop keyboard in the background.  

2. Google: 83.87% of Gen Z adults have a favorable impression

In this photo illustration the Google, Gmail and Google Maps app icons seen displayed on a smartphone screen.
In this photo illustration the Google, Gmail and Google Maps app icons seen displayed on a smartphone screen.  

1. YouTube: 86.23% of Gen Z adults have a favorable impression

Reuters
Reuters  
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