...

Facebook rolls out new messaging, business tools for brands




  • In US
  • 2021-09-16 16:04:54Z
  • By Reuters
 

By Sheila Dang

(Reuters) - Facebook Inc is rolling out new ways for businesses to find and chat with potential customers on its apps, the social media company said Thursday, as it seeks to become an online shopping destination.

The new features will help Facebook, already a leader in digital advertising, offer personalized shopping experiences to its users, said Karandeep Anand, vice president of business products at Facebook.

Businesses will now be able to add a button on their Instagram profiles to let people send a WhatsApp message to the company with one click.

Integrating WhatsApp is particularly important for customers in countries such as India and Brazil, where the Facebook-owned messaging app is widely used, Anand said.

Facebook said it will begin testing the ability for brands to send emails through Facebook Business Suite, a feature that lets businesses manage their presence across the social media site's apps, in order to simplify how companies reach customers.

It will also test new work accounts to let employees manage business pages without needing to log in with their personal accounts.

The new business tools come a day after WhatsApp began testing a new feature in São Paulo, Brazil, to let users find shops and services through a directory in the app for the first time, part of an effort to bolster ecommerce on the service.

(Reporting by Sheila Dang, Editing by Nick Zieminski)

COMMENTS

More Related News

Snap Shortfall Shows Supply-Chain Woes Hitting Social Media
Snap Shortfall Shows Supply-Chain Woes Hitting Social Media

(Bloomberg) -- Snap Inc.'s warning that supply-chain bottlenecks are prompting companies to hold back online advertising spending for the looming holiday...

Regulator orders Apple, Google to hand over app store payment system data
Regulator orders Apple, Google to hand over app store payment system data

A federal consumer bureau has ordered Amazon, Apple, Facebook, Google and others to hand over payment system data to investigate their practices.

U.S. consumer watchdog orders tech giants to turn over information on payment data
U.S. consumer watchdog orders tech giants to turn over information on payment data
  • US
  • 2021-10-21 15:18:20Z

The U.S. consumer watchdog said on Thursday it has demanded information from tech giants Amazon, Apple, Facebook, Google, PayPal and Square on how they...

Facebook lobbying surges to $5M amid whistleblower uproar
Facebook lobbying surges to $5M amid whistleblower uproar

The $5.1 million spree outpaces the company's big tech peers Google, Amazon and Microsoft.

Facebook hasn
Facebook hasn't been 'fully forthcoming,' says its oversight board

When Facebook referred former President Trump's case to the board, it says, it didn't mention a different set of rules allowed for high-profile users.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: US