Exclusive: Gucci to Join Paris Fashion Week This Fall


MILAN - Continuing to speak with a French accent this year, Gucci's Alessandro Michele is joining Paris Fashion Week this fall, WWD has learned.

Decamping from Milan for one season, the Italian luxury brand is to parade its spring-summer 2019 collection in the French capital on Sept. 24. The show marks the crescendo of a three-part homage to France conceived by Michele, creative director.

"Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering," said Marco Bizzarri, president and chief executive officer of Gucci. "When Alessandro told me of his desire to present the new collection in Paris - continuing the French-inspired narrative - I thought it was a perfect way to continue the creative homage to France."

Bizzarri underscored that the show date marks the "transition day between Milan and Paris Fashion Weeks to avoid impacting schedules. We will then look forward to returning to Milan in February 2019."

While foregoing a show in Milan for the season, the company is planning a special event to be held at the Gucci Hub on Wednesday, Sept. 19, the second day of Milan Women's Fashion Week, scheduled to run Sept. 18-24. Details about the event are being kept under wraps.

Gucci began a creative homage to France starting with its pre-fall 2018 advertising campaign, which harks back to that country circa 1968, when student marches and riots sparked popular rebellions against military and bureaucratic elites. Photographed and directed by Glen Luchford, it depicts Gucci-clad rebels occupying a university campus, passionately challenging the establishment and asking for change. Luchford's black-and-white photos are inspired by the bold French Nouvelle Vague imagery of the late Fifties and Sixties and by radical filmmakers François Truffaut and Jean-Luc Godard. For the campaign, Gucci launched the hashtag #GucciDansLesRues [Gucci in the streets]. The campaign was also launched on the Gucci Art Walls in Milan, New York, London and Hong Kong.

Also, Gucci is scheduled to hold its cruise 2019 fashion show on May 30 in Arles on the ancient site of the Promenade Des Alyscamps, a Roman necropolis that has inspired everyone from Italian poet Dante Alighieri to Dutch painter Vincent van Gogh. "After cruising New York, London and Florence, France was the most natural and organic landing place for Gucci. I wanted to pay my homage to this incredibly important and fundamental country for our culture and history," Michele told WWD earlier this month.

Gucci's intention to show in Paris has been officially shared with the Camera Nazionale della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

Carlo Capasa, president of the Italian Chamber of Fashion, said the association "understands and respects the reasons behind Gucci's request" to hold the spring show in Paris "and will look forward to Gucci returning to open Milan Fashion Week next February."

France is proving a popular destination this year, with Gucci among four major European brands opting to stage their resort shows there. Chanel staged its in Paris on May 4, while Dior is slated to show its collection in Chantilly on Friday, and Louis Vuitton on May 28 in Saint-Paul-de-Vence.

In recent years, the cruise season has been a springboard for European luxury houses to fan out to increasingly exotic locales, from Rio de Janeiro to Havana, Palm Springs, Dubai and Seoul. Gucci was the first to announce its intention to show in France.

"All the places I travel to for cruise also belong to my personal story. They are heartfelt places, which have a lot of meaning to me. Nothing is accidental," Michele told WWD.

Solange Knowles, Marco Bizzarri, José Neves Honored by Parsons
Esmod Opens Second Site
Gucci Taps Tippi Hedren for Timepieces and Jewelry Campaign

More Related News

France summons Italian envoy after Di Maio
France summons Italian envoy after Di Maio's comments on Africa

France's foreign ministry on Monday summoned Italy's ambassador after Deputy Prime Minister Luigi Di Maio accused Paris of creating poverty in Africa and fueling mass migration to Europe. "It's not the first time the Italian authorities have made unacceptable and aggressive comments," a French diplomatic source said. Speaking on Saturday in central Italy, Di Maio attacked France's Africa policy -- the latest chapter in a war of words between Rome and Paris since the anti-establishment 5-Star-Movement and far-right League won power last year.

Italy's Di Maio repeats attack on French policies in Africa

Deputy Prime Minister Luigi Di Maio on Monday reiterated that France's policies in Africa were creating poverty and causing migration, hours after France summoned the Italian ambassador to Paris to protest his assertions. "France is one of those countries that by printing money for 14 African states prevents their economic development and contributes to the fact that the refugees leave and then die in the sea or arrive on our coasts," Di Maio told reporters. Di Maio was referring to the CFA franc -- a currency used in 14 west and central African nations, which is tied to the euro at a fixed exchange rate, with the peg guaranteed by France.

France hits Google with 50 million euro data consent fine
France hits Google with 50 million euro data consent fine

France's data watchdog on Monday announced a fine of 50 million euros ($57 million) for US search giant Google, using the EU's strict General Data Protection Regulation (GDPR) for the first time. Google was handed the record fine from the CNIL regulator for failing to provide transparent and easily accessible information on its data consent policies, a statement said. The CNIL said Google made it too difficult for users to understand and manage preferences on how their personal information is used, in particular with regards to targeted advertising.

Macron's rebound strategy tested as 'yellow vests' hold 10th protest
  • World
  • 2019-01-19 18:33:11Z

France's "yellow vests" took to the streets on Saturday for a 10th straight weekend of anti-government protests, despite attempts by President Emmanuel Macron to channel their anger into a series of town hall debates. The president, who was caught off guard when the protests began late

French yellow vests protest despite Macron
French yellow vests protest despite Macron's outreach

PARIS (AP) - Thousands of yellow vest protesters rallied Saturday in several French cities for a 10th consecutive weekend, despite a national debate launched this week by President Emmanuel Macron aimed at assuaging their anger.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply


Top News: Style

Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.