Exclusive - GM's Cadillac will introduce EV in fight against Tesla: sources




Logo of General Motors is pictured at its plant in Silao
Logo of General Motors is pictured at its plant in Silao  

By David Shepardson

WASHINGTON (Reuters) - Cadillac is expected to become General Motors Co's <GM.N> lead electric vehicle brand as the largest U.S. automaker gears up to introduce a new model under that luxury marquee to challenge Tesla Inc <TSLA.O>, two people briefed on the matter said Thursday.

GM is set to announce Friday as part of an investor update that a Cadillac will be the first vehicle based on its forthcoming "BEV3" platform, the people said. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts.

GM is not expected to disclose on Friday additional details, including precisely when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled, the sources said.

A GM spokesman declined to comment.

GM had previously focussed on making electric vehicles under its mass market Chevrolet brand, including its plug-in Chevrolet Volt and battery electric Bolt. GM announced last year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending.

GM said in November as part of its restructuring efforts it was doubling resources for electric and autonomous vehicle programs over the next two years.

Last month, two Ohio senators asked GM to commit to building all future electric vehicles for U.S. buyers within the country.

GM said in 2017 it planned by 2021 to introduce a new dedicated flexible electric vehicle architecture and an advanced battery system to support the development of at least 20 new models in the United States and China.

GM said in 2017 that a new electric vehicle platform in 2021 will serve as a base for at least nine derivatives, ranging from a compact crossover to a large seven-passenger luxury sports utility vehicle and a large commercial van.

Johan de Nysschen, who was then Cadillac's president, told Reuters at the Detroit auto show in January 2018 the luxury brand will play a "central role" in GM's electrification strategy, including China. He added that Cadillac would be "at the forefront" of rolling out new electric vehicles in the United States and China. He left GM in April.

This week, GM said Cadillac sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time. GM Chief Executive Mary Barra has said that GM aims to sell 1 million electric vehicles a year by 2026, many of them in China, which has set strict production quotas on such vehicles.

Barra said in 2017 the company plans to introduce at least 10 new electric or hybrid vehicles to the Chinese market by 2020. GM opened a battery plant with Chinese partner SAIC Motor Corp Ltd <600104.SS> last year.

In October, GM urged the Trump administration to back a nationwide programme to boost sales of zero emission vehicles like electric cars, even as the government has proposed ending California's ability to require more clean vehicles.


(Reporting by David Shepardson; Editing by Richard Chang)

COMMENTS

More Related News

GM isn
GM isn't keeping its covenant with its customers or its retailers: Auto dealer

Flemington Car & Truck Country Chairman Steve Kalafer on concerns over General Motors business model.

Cadillac CT5 reveal on social media bucks the SUV trend
Cadillac CT5 reveal on social media bucks the SUV trend

Cadillac is redesigning two sedans and revealed the CT5 and its marketing strategy online Monday. The CT4 sedan, will be revealed later in the year.

Far-flung job offers pose tough choices for GM Ohio workers
Far-flung job offers pose tough choices for GM Ohio workers
  • US
  • 2019-03-18 12:40:35Z

General Motors Co built the final Chevrolet Cruze small car at its Lordstown, Ohio, assembly plant on March 6, despite demands from President Donald Trump, Ohio political leaders and the United Auto Workers union not to close the plant and leave nearly 1,500 workers laid off. Dina Mays, a 14-year veteran of Lordstown Assembly, was not at the plant for its last day. Consumers shifting away from traditional sedans such as the Cruze have left GM with more workers assigned to building cars than the market can support.

Trump wants GM CEO
Trump wants GM CEO 'to do something quickly' to reopen Ohio plant

President Donald Trump tweeted on Sunday that he urged General Motors Co's chief executive to "do something quickly" to reopen the company's Lordstown, Ohio, plant that was idled more than a week ago. Referring to his conversation with CEO Mary Barra, Trump added: "I asked her to sell it or do something quickly. Trump also tweeted on Saturday to urge GM to reopen the plant, saying: "Toyota is investing 13.5 $Billion in U.S., others likewise.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Latin America

facebook
Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.