Amazon is the biggest online retailer in Europe, and today it took the next step in making that effort more localized. The company has launched a dedicated portal for Sweden at Amazon.se -- giving Swedish shoppers, third-party merchants, and itself, a local URL -- and a local logistics system, and a local marketing push -- for buying and selling goods and services online. Sweden, as the world's 10th biggest economy by GDP, is a key market for Amazon and its growth strategy.
Sweden, whose light-touch pandemic strategy has gained global attention, registered 1,870 new coronavirus cases on October 23, the highest since the start of the pandemic, Health Agency statistics showed on Tuesday. The Health Agency has said the peak during the spring probably ran far higher but went unrecorded due to a lack of testing at the time. Sweden has seen a steady increase in new cases in recent weeks though the resurgence of the disease has come later than in wide swaths of Europe and not so far hit the kind of peaks recorded in countries such as Belgium and the Czech Republic.