Barack and Michelle Obama sign production deal with Netflix

Barack and Michelle Obama sign production deal with Netflix
Barack and Michelle Obama sign production deal with Netflix  

Another (very) big deal for Netflix: Former U.S. President Barack Obama and Michelle Obama have reached an agreement to produce films and series for the streaming service.

The New York Times first reported in March that the Obamas were in "advanced negotiations" with Netflix. The goal, supposedly, was less about criticizing the Trump Administration or promoting any specific political message, and more about highlighting inspirational stories.

Netflix's official announcement makes it sound like that continues to be what the Obamas have in mind, with Chief Content Officer Ted Sarandos describing them as "uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better."

The Obamas have formed a company called Higher Ground Productions to create this content.

The financial terms of the deal were not disclosed, but Netflix has deep pockets and has shown a willingness to write very largechecks. It says the Obamas might produce "scripted series, unscripted series, docu-series, documentaries and features" - so basically any kind of audiovisual content.

In a statement, Mr. Obama said:

Michelle Obama's memoir Becoming is scheduled for publication in November, while Barack Obama is expected to release a new memoir as well under the same deal. He's kept a relatively low profile since leaving office, but he did make a recent appearance as the first guest David Letterman's Netflix interview showMy Next Guest Needs No Introduction.


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