Ariana Grande, Gigi Hadid & More Front Reebok's Badass New Campaign




 

Chances are high that Reebok 's latest campaign stars at least one (if not all) of your biggest girl crushes: Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, and Nathalie Emmanuel, to name just a few. "These women make up a group of strong females with powerful voices who are inspiring others to [take] action - at a time when action is needed," says Melanie Boulden, Reebok's vice president of marketing, of the diverse cast of artists, athletes, and grassroots entrepreneurs. Take Grande, who rallies young fans with her booming voice - in both her musical career and in calling out gender inequalities. Or Reese Scott, who founded a female-only boxing gym as a space for women to thrive in a typically male-dominated arena. Our biggest question: How do we get in on this group chat?

Empowering women through fitness is nothing new to Reebok: "Our commitment to [women] is rooted in our history. From the start, back in the 1980s, when the brand helped usher in a new fitness movement, we have authentically represented women by designing our products to fit her body and to ensure she feels empowered to move," Boulden says of the global brand's continued mission. The campaign supports two organizations, Movemeant Foundation and Women's Strength Coalition, with 10 limited-edition T-shirts and 100% of the purchase price (excluding taxes and shipping) from the sale of each shirt to be split equally between the two organizations. And also, with your help: You can "Donate in Sweat" by snapping a photo of yourself in all of your flushed-face, workout glory and tagging #BeMoreHuman on your social channels, or attend one of Reebok's "Donate in Sweat" events. Check out some of the campaign's leading ladies below, and find out all the ways to get involved here.

Like what you see? How about some more R29 goodness, right here?

Upgrade Your Vacation Wardrobe With Amazon Prime Day

Amazon Prime Day Is Full Of Summer's Trendiest Shoes

Where To Buy Well-Made Lingerie For Under $100

COMMENTS

More Related News

Halloween 2018 Couples Costumes You
Halloween 2018 Couples Costumes You'll Actually Want to Wear

Might seem obvious-but that doesn't mean they're a bad idea.

Ariana Grande
Ariana Grande 'Focusing on Work' Amid Pete Davidson Split: 'Her Family Is Worried About Her'

"She's staying strong and focusing on work right now, but her friends and family are definitely worried about her," a source tells PEOPLE.

Pete Davidson Spotted for the First Time in N.Y.C. After Split from Ariana Grande
Pete Davidson Spotted for the First Time in N.Y.C. After Split from Ariana Grande

Pete Davidson Spotted for First Time After Ariana Grande Split

Ariana Grande Pulled Off Green Lipstick and Eyeshadow for the "Wicked" Concert Taping
Ariana Grande Pulled Off Green Lipstick and Eyeshadow for the "Wicked" Concert Taping

She also donned green jewels.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Style

facebook
Hit "Like"
Don't miss any important news
Thanks, you don't need to show me this anymore.